Cebu Pacific

Cebu Pacific Air is the Philippines’ leading airlines with 54.66 % market share for combined domestic and international passenger traffic in 2014. The founder, Mr. John Gokongwei, a business tycoon, born in Cebu to a wealthy family but his fathers’ death turned their life upside down. Everything was lost including their homestead. But this event did not stop him from thinking big, instead at the age of 15 he started selling small items like thread, matches, and candles and in 1950s he started a cornstarch plant and transformed it into JG Summit. His humble beginning indeed inspires other Filipinos to think big. Cebu Pacific Air is one of his businesses subsidiaries under JG Summit Holdings together with C2 drinks, Telecom, banking and hotels. Gokongwei owns a stake in publicly listed Robinson Retail Holdings and franchises for True Value, Top Shop, Toys R Us, Daiso and others.

For Cebu Pacific Air, it started its aviation operation on March 1996 with only four (4) aircraft and twenty-four (24) flights to key cities of the country. Now, it operates over 2,200 weekly flights to 34 local destinations and 28 international flights and proud to say that CEB is now utilizing 54 aircrafts and has reached 125 million passenger up to date.  Cebu Pacific Air is headed by Mr. Lance Gokongwei, the only son of the founder John Gokongwei. The company has almost 3,500 employees from operations to commercial department and support departments.

On May 2016, Cebu Pacific joined the world’s largest low cost carrier alliance, Value Alliance. Since then Cebu Pacific Air has established the “low fare, great value” strategy in reference to its founder‘s philosophy “low cost but great quality”.